Normal Statement: You will start with shortly adding your article's topic. Without appropriate design and matter presentation, the composition intriguing and appealing will not be found by the viewer. The reader will always be interested to know your sources, so that he can simply ascertain the soundness of one's composition. You have to convince the viewer that the subject is going to be of his awareness also, and he will benefit from its reading.
Without topic presentation and appropriate design, the article desirable and interesting will not be found by the viewer. So that he can easily establish the soundness of one's composition the audience can be curious to understand your methods. You have to tell the audience that the topic will be of his fascination too, and he will benefit from its reading.